LinkedIn is often viewed as a network for job hunting and recruiting. But more and more people are realizing its potential when it comes to growing their business. Marketers, for example, are using it for lead generation. And if you want to find more clients for your advertising company, you need to start using LinkedIn more actively.
Most businesses struggle with getting more clients. It is the number one challenge for start-up agencies because they haven’t established their brand and most people don’t know about them. Social media is an effective solution to this dilemma simply because everyone is online nowadays.
LinkedIn, in particular, is your best bet when it comes to finding new leads. But you need to know how to use it properly. Here we will talk about how to leverage LinkedIn so that you can find more advertising clients.
Don’t connect with other people only to sell your services right away. That’s a good way to turn them off. Most people won’t be confident about working with you if you don’t create that organic conversation beforehand. You want to be able to identify their needs and goals before you start pitching your ad services.
To land new clients on LinkedIn, you need to win their trust first. Approach your interactions with a genuine spirit of helpfulness. Look for ways to give them value—without expecting anything in return.
Creating original, high quality content is a great way to boost your reputation and authority. With content, you can build trust within your network. Post content that are relevant to your target audience’s needs to establish that you are a thought leader in your industry.
Post articles, blogs, press releases, videos, images, and other forms of content on your website and then share them on LinkedIn. This will maximize traffic and help boost your engagement. Content helps you demonstrate your company’s value.
To take your LinkedIn outreach to the next level, use Kennected. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. Book a demo with Kennected today to learn more!