LinkedIn is often viewed as a network for job hunting and recruiting. But more and more people are realizing its potential when it comes to growing their business. Marketers, for example, are using it for lead generation. And if you want to find more clients for your advertising company, you need to start using LinkedIn more actively.
Most businesses struggle with getting more clients. It is the number one challenge for start-up agencies because they haven’t established their brand and most people don’t know about them. Social media is an effective solution to this dilemma simply because everyone is online nowadays.
LinkedIn, in particular, is your best bet when it comes to finding new leads. But you need to know how to use it properly. Here we will talk about how to leverage LinkedIn so that you can find more advertising clients.
How to Use LinkedIn to Sign More Advertising Clients
LinkedIn is a platform that lets you showcase your company’s best qualities. Your profile or your company page is where people would get the most information they need about you. Since it will act as your calling card or online resume, you need to optimize your LinkedIn profile to get the best results.
Most of your profile visitors won’t be familiar with your work, so you want to do your best in order to impress these people. At the very least, they should be able to tell who you are and what your company can do for them. This way, even if they don’t end up working with you, they can still refer you to others who may need your services.
Make sure your profile presents your company in the best possible light. Add a professional headshot, a descriptive job title, a professional-looking custom banner, and a summary that emphasizes your brand’s strengths.
According to LinkedIn, profiles that are 100 percent complete are 40 times more likely to be found in a LinkedIn search.
Don’t forget to keep your profile updated whenever you complete projects, learn new skills, and gain qualifications. This goes for your personal profile as well as your business page. Just like your company’s own website, you want to make sure your page is optimized and ready to go before you start sending people to it.
Once your profile or page is all set up, you are ready to start networking. Focus on using LinkedIn to develop strong relationships. Connect with people you know, and then branch out. Meet journalists, influencers, companies, event organizers, and key decision makers in various fields. Don’t be afraid to take the conversation offline.
When sending connection requests, do not fall back on LinkedIn’s default text as this is one surefire way to get ignored or even marked as spam. Make sure you personalize your messages. Talk about common interests or mutual connections. Tailor your message to the recipient to increase your odds of getting a response.
Another important thing to note is that you don’t want to offer your advertising services right away. People hate being sold to. You need to create organic conversations.
With the use of Kennected, you can automate your LinkedIn outreach so you can focus on having these conversations with your leads. Kennected is a LinkedIn automation tool that helps you find the most qualified leads using LinkedIn’s data-rich filters. You can also use Kennected to set up and send personalized messages to your prospects.
LinkedIn is unique compared to other social networking platforms because it focuses on professional connections. It is designed to develop business relationships. While some people use it as an online resume, marketers understand the value of LinkedIn’s leads.
People in advertising should not ignore LinkedIn because it is the best platform for expanding your network and finding more clients.
LinkedIn has over 675 million users across 200 countries, and it is 277 percent more effective compared to Facebook and Twitter when it comes to lead generation. The conversion rate in this website is higher because LinkedIn members are actively using the platform to boost their career.
LinkedIn is all about networking. If you maintain an active presence here, you can easily build contacts and make valuable connections. Tapping into your LinkedIn network can be a great way to find new clients. The most important thing to remember is that LinkedIn is just like any other networking opportunity—except it has a much wider reach. Use it properly and you can find many great opportunities for your company.
Reach Out with Value before Pitching Ad Services
Don’t connect with other people only to sell your services right away. That’s a good way to turn them off. Most people won’t be confident about working with you if you don’t create that organic conversation beforehand. You want to be able to identify their needs and goals before you start pitching your ad services.
To land new clients on LinkedIn, you need to win their trust first. Approach your interactions with a genuine spirit of helpfulness. Look for ways to give them value—without expecting anything in return.
Creating original, high quality content is a great way to boost your reputation and authority. With content, you can build trust within your network. Post content that are relevant to your target audience’s needs to establish that you are a thought leader in your industry.
Post articles, blogs, press releases, videos, images, and other forms of content on your website and then share them on LinkedIn. This will maximize traffic and help boost your engagement. Content helps you demonstrate your company’s value.
To take your LinkedIn outreach to the next level, use Kennected. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. Book a demo with Kennected today to learn more!