Table of Contents
The benefits of email marketing include reaching your target audience, sending promotional emails, expanding your advertising space, and strengthening your digital marketing strategy.
Throughout the course of this article, we’ll cover the following concepts in depth:
What email marketing is
What email marketing campaigns are used for
What each email marketing campaign does for your business
How to develop your email marketing strategy
Best practices for email campaigns and the most valuable marketing tools
How Kennected uses marketing dollars to increase email subscribers
Read on to learn the answer to the question “What are the advantages of email marketing?” and everything you need to know about email marketing strategies as a cost effective solution.
What is Email Marketing?
Email marketing is a way to reach your loyal customers through messaging capabilities.
Each email marketing campaign you send out will be sent to a designated list of email subscribers.
This will be made up of existing customers, new customers, and potential customers if you wish.
Each marketing message contains an unsubscribe link in case someone would like to opt out of your email messaging.
Your email marketing can include sending out marketing newsletters, news for an upcoming product launch, or any relevant content that your customers can enjoy.
As an informal method of communication, your emails have the opportunity to strengthen relationships and ensure that current and potential customers alike are informed about your business and products.
What are Email Marketing Campaigns?
An email marketing campaign is a thread of emails sent from your business to your customers.
There are many different types of email campaigns.
Here are just a few of the email campaigns you will be sending out from your business:
Lead Nurturing Emails
Brand Story Emails
Each email campaign will serve a slightly different purpose, but all will be meant to reach your target audience.
What are Email Marketing Campaigns Used For?
Email marketing strategy involves creating and launching different campaigns from your business.
As the list outlined above demonstrates, there are quite a few methods that you can choose from for your marketing emails.
One of the benefits of email marketing strategy is that each of these campaigns can function how they need to for your specific business needs.
These structures are not fluid.
You can start an email campaign out as a sponsorship thread, but the thread can shift to accommodate transactional emails as well.
This fluidity makes email marketing easy and not intimidating for your business.
How to Develop Your Marketing Strategy
Your marketing strategy includes everything involved in your daily business marketing efforts, and this includes a clear plan for your email marketing.
Here is what your strategy should include:
A plan for each of your social media channels
Valuable content for email and social media
Ways to drive sales
Email communications and rollout
Relevant links for emails and website traffic
Methods to increase brand awareness
The budget for each of these marketing efforts
Best practices for marketing channels
Having a clear plan for each facet of your marketing channels will help you structure your daily tasks and also to develop priorities within the structure.
You can then delegate content into either a marketing email, SMS, social media, or advertising.
Set this up in a way that is cohesive and comprehensive.
Ensure that each member of your marketing department understands their role and daily responsibilities as well.
Using Other Marketing Channels to your Advantage
Within your business, it is very important to use each marketing channel to your advantage.
These channels include the following:
Each of these channels should be built out and used to benefit your business in some way.
You will likely use some channels more than others.
Make sure that each channel has a specific purpose and that they are working to strengthen relationships in some way.
Experiment with different content and different outreach.
Find what works for your business and keep creating.
How Kennected Uses Email Marketing Software and Other Social Media Marketing Platforms
Here at Kennected, we are all about automation tools and how we can use technology to better ourselves and our clients.
Our product, Cloud Kennect, helps to automate lead generation on LinkedIn.
As a marketing channel, LinkedIn is an especially helpful platform for businesses looking to grow and expand.
Email marketing is another great way to engage in client outreach, and we have found recent success in our newsletter rollout through this format.
Get started with email marketing today and keep working hard to make your business successful.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.