What Are The 7 Steps Of The Sales Process


Every company follows a sales process to close deals.

To sell something you offer to your customer, you need to complete a sales process.

You may not be making enough profit. Do you believe in focusing your efforts on selling products at an affordable price?

You should sell a product to customers with elasticity and effectiveness rather than complexity.

This guide shows you what you should know to maximize your potential. All of it!

Sales require good salespeople to make first contact with a potential buyer or qualified prospect. This happens with a basic formula.

How do I know this? My name is Sterling Curran, and I’m the director of enterprise sales at Kennected.

We’re one of the fastest-growing SaaS companies globally, competing with leading sales companies like Leadfeeder, Salesforce, and Albacross.

In this article, I hope to enlighten everyone on the sales process and the correct steps to go about it.

Why Should I Have A Process For My Sales Cycle?

Salespeople have often been highly interested in trying new things and making improvements.

Having a clear understanding of the sales process will make all of the difference to a successful company

You can easily know the steps that take place during your sales process.

The best way to increase productivity in sales is to maximize your team size.

Similarly, you can put more time into identifying qualified prospects at this stage in the sales process.

Secondly, having the sales process helps you in bringing on staff. The goal can be easily viewed in terms of the goals over the short and longer-term.

It’s important to use uniform sales processes to achieve consistency. Failure of any business strategy to develop a sales strategy can make it very difficult.

Generally, a cemented buyer acquisition program is sufficient to give a sales rep a chance to determine the sales strategy. 

The situation is very unpredictable in business operations.

For example, the customer who refers a prospect to your organization receives a different sales representative and may not be provided the same benefit.

It can lead to the loss of your customers.

You will now learn how sales processes are built and tailor these steps to suit their specific needs.

Eliminating unnecessary activities and putting more attention on your client’s needs is a good idea. 

You have rules you can break now to make it easier for customers to reach out.

Start filling your sales pipeline today

Best Practices For Sales Reps To Create A Sales Process

The sales process combines science with art. The solution is to solve the fundamental formula to attracting and delighting customers.

I have interviewed numerous companies trying to understand this crucial partnership, and it is not easy. Luckily, perfect sales processes are not a distant dream.

What makes the product unique is seeing how it’s constructed.

Start With The Customer In Mind, Not The Tools

We are beginning to forget the essential thing – the tools should not be influencing our processes – our processes should dictate what we need.

Don’t worry about how much software you have. Today almost any tool can do what it needs.

Start from a client perspective. Think of their attitude when learning of your product. Then design the steps you take around the path they must follow.

This helps in creating urgency for your product and could even bring in more sales.

What's The Sales Process?

A sales process is a repetitive and carefully structured process in which salespeople convert prospects to customers.

The most efficient sales processes consist of five to seven stages: Prospects, Qualifications, Approaching, Presentation, Submission handling, Closure, and Follow-up.

We want to focus on a seven-step sales process because they cover more important aspects than a 5-step sales process.

Types Of Sales

In general, selling is divided into B2C and B2B sales.

Understanding the differences between the two types of sales is a valuable tool for improving the way you approach prospects and the importance of maintaining relationships.

B2B Sales

B2B sales involve selling a product or service to others. 

When working with salespeople who are B2B, the buyers have typically experienced professionals familiar with the selling process.

B2B businesses include automobile manufacturers, battery companies, and Microsoft.

A coffee bean manufacturer sells large quantities of coffee beans to a coffee shop, selling them at lower prices to customers.

A firm selling paper plates sell paper plates for restaurants in the U. S.

Start filling your sales pipeline today

B2C Sales

B2C sales are what we typically think of when sales come to mind. The sales process involves a company or business selling its product or service to a customer.

This is usually a one-step sales process or, at the most, three. Technically, seven steps are required here, but sales process automation makes it faster.

The sales process ends after this.

Sales Presentation

The 7 step sales process requires various forms of outreach, some more effective than others.

While a face-to-face meeting might work for a prospect interested product approach, an alternative choice might include a phone call or email.

Map out and cover all exits for why a customer might be interested and why they may not be.

Word Presentation

A word presentation implies business and a sense of professionalism. Also, it’s a program many professionals are comfortable using.

Before entering the seven steps of the sales process, specifically, the assessment stage, look at all possible approach methods.

Set A Clear Path

Too many salespeople don’t approach the 7 step sales process with a clear path to where they want to go.

When salespeople are navigating the 7 step sales process, they must know where to go to direct customers on where to go (hopefully into your bank).

Sales Process vs. Sales Methodology

There’s a vast difference between selling and marketing methods. It is important to know exactly where and how you turn leads into clients.

Sales methodologies are a way to approach your sales process. 

This methodology describes how you can employ different sales techniques to make sales in different stages.

Creating And Using An ICP

Create a client profile, to begin with.

While it may be a surprise to know the ideal clients you are targeting, the ICP can be a beneficial process and can reveal a lot about a business’s potential market.

Is the contact necessary or just plain untrue? Your ICP is usually a fictional company based on real data.

The Seven-Step Sales Process

This seven-step sales process provides a template for your salespeople to follow. This process must fit into your specific target audience to get maximum results.

Identify why a potential customer might exit your business at each phase of the sale cycle and determine how the potential clients exit the business.

Even for most natural salespeople, it’s often difficult to convert a potential customer to sales.

In all fields, there is different expertise needed to convince potential buyers of how best to solve their problems.

Performing sales process mapping can put your ideas in real-time.

The seven-step sales strategy described in business textbooks can be an effective start.

Start filling your sales pipeline today

Analyze Your Prospect's Needs

Out of the seven steps, prospecting activities are the most important showcasing a product or service.

You could be looking at customer profiles, determining potential contacts, or deciding the best way of dealing with the client.

It’s a good practice to conduct a thorough search for prospects.

How do you find potential customers? Maybe the people on social networks are particularly active or can only be reached through a phone call.

Maybe cold emails or postcards are the best methods. Perhaps you aren’t sure how you can communicate with ICPs.

Generally speaking, you should steer clear of phone contact without alternative options.

Studies have shown 80% of phone calls are sent directly into voicemail, but less than 20% are answered in an interview or meeting.

Using this seven-step sales process, the sales team will assess your potential client’s particular needs in an attempt to determine the best way to respond to their pain point.

It’s important to listen to our prospective buyers and openly answer their questions about the product or service.

Once a client ICP is established, you can build a database of prospects matching this profile.

Finding the right company depends mainly on your needs, but there is also a possibility to connect through social networks or on a website.

After evaluating these perfect companies, you can make up your list of the prospects you need to call to qualify.

You’ll be left with an understanding of your prospect’s problems and how to develop a pitch to solve those issues.

Anyone with problems related to their specialty may become customers. It’s essential to research each buyer’s unique needs.

Unsuccessful salespeople drop their interest in background research before making a sale. 

Salespeople abandoning pursuit of a lead is a sure way to lose money and customers.

Qualify Compatibility

In the prospecting stage of selling a product or service, you will contact a qualified buyer to analyze and qualify prospects.

This is an important step in understanding whether a lead would suit your business.

Actively listen to potential prospects by looking at their pain points. You can then actively demonstrate a premium approach from relevant information and relevant data.

Start assessing each prospect’s potential to become new customers. How can we help our customers find a better way to do business?

Qualify the budget, timeframe requirements, and other demands of the business. When you have a problem in B2B sales, it may be time to go further and find a better partner.

You can also ask a potential prospect a question and get them a lead. Identify the main factors in the decision-making process.

During this time, it is also necessary to establish the correct conversation with a suitable decisionmaker to identify opportunities where it will provide high-value value.

However, even in working on ICPs, the best prospects must be qualified before starting the sales process steps.

Even with direct contact, you may need to speak directly to a potential client before truly determining their eligibility.

Normally, less than half the initial contact will prove to be an ideal customer.

Recording these statistics can help you determine trends that could enhance lead generation activities for your company.

The Approach Stage And Successfully Handling Objections

Once you have outlined the major challenges you want your prospect to face, you can tailor the sales presentation in a specific way to this.

This is called the presentation phase.

You have provided information, support, and the best possible offer in the sales pitch. The ball is at stake for you. Generally, they come back with a rejection of your proposal.

Most objections are comparing prices versus value risks, the contents of the proposed contract conditions, etc.

Generally, the best approach to a sales presentation should involve handling objections early at such a nurturing stage.

It may seem like sales reps don’t have the time for this before it starts happening.

If they ask you a question, be patient, if possible. It does not take much patience or pressure. Also, take care of handling objections that are related to the topic.

Sales reps need to showcase your company’s products and services to potential customers.

You should run the product features in a PowerPoint presentation before presenting the benefits and the costs of each in the selling process.

All benefits in the selling process must remain personalized according to the company’s requirements.

Many unsuccessful salespeople don’t shape their approach to potential leads.

The sales process must be completed at an earlier stage to be able to overcome any objection and address all questions the prospect may ask.


If your prospect is unhappy, you can make a change. Sales professionals should utilize knowledge gained through sales processes to address such objections.

Negotiate if the customer knows the offer. Think about the best possible value to the customer journey and the lowest cost to yourself in closing this deal.

This might be faster delivery, better service, longer payments, and easier contracts. Get into negotiations first before negotiating the selling process at a lower price.

Deliver The Proposal

Like presenting a pitch stage, the proposal phase for sales is geared toward a prospect. It should contain everything you gather at each stage of acquiring your services.

You have just one chance to make a first impression in the sales cycle. When the time for contact is up, it is crucial to understand your goals.

What can be done to make money from someone in the selling process who is not familiar with your business online?

The more expensive product is, the better it is for someone to buy it. Instead, use outreach to introduce and gain trust in the selling process.

If your sales rep has a question at this stage, you should take note of these and send the answer back to your team for a future discussion.

Include the delivery dates in your selling process, along with an accurate quote and any customer testimonial.

Developing A Solution For The Customer

Once your product has identified the problems it needs to address, it is now your turn to tailor the offering of your product.

The selling process focuses on your prospects. You meet them at their place, learn their needs and educate them on their questions and address a prospect’s concerns.

Maintain relevance and personalized to your requirements. Connect the challenges, budgets, or long-term goals that they are addressing.

Finally, think of creative methods for presenting or packaging your product in the selling process.

Most sales masters use LucidChart to visually show how your product or service helps customers solve problems.

If you reach the prospective customer and show value in the best possible way, you should hopefully attract them.

Never try to convince people to purchase something in the sales cycle. A perfect prospect may still need some guidance in determining the best choice to make.

It is impossible to trust the gang to close itself. The closing stage of the sale confirms the customer’s interest and sets the course for the future.

At the moment it’s possible to ask the person for their starting date or to offer additional benefits.

Start filling your sales pipeline today

The Follow Up Stage

Follow-ups are necessary after closing for potential repeat business. Generally, people do not enter the buying process immediately. 

Make an annual calendar to follow up and keep them updated.

Get in touch with us today and find a solution to your problem. You’ll be better off following this advice. Even with no objections, candidates will most likely have a nurturing pattern.

It’s important to build trust – that can be achieved when you follow up with consistent value.

To foster a successful lead, the business needs an educated and knowledgeable sales representative about your company’s products or services.

The last stage of acquiring a new product involves retaining current customers to follow up after completing an offer.

It is a point in your business relationship with customers that should ideally last a very long time. To ensure customer satisfaction and maintain trust, follow the conversation.

We can discover problems and provide the best service possible to our clients. During each sale cycle, your company contacts the customer by email or phone call.

Selling Process: Summary

Sales processes are the actions taken by the salesperson to achieve a sale; the sales team meets client needs and establishes customer satisfaction and lasting customer relationships.

The sales process typically includes five or seven steps. Your prospects have varying needs, and it helps them find their way around it and work to this.

For a helpful resource on generating leads, read this blog for helpful tips and a direct guide to all things sales.

When it comes to lead generation, Kennected’s got your back.

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