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The concept of cloud computing has been all the rage lately, but what is it really? Here at Kennected, we want people to be informed regarding this amazing technology so that they’re able to better use it to their benefit in business and beyond. Speaking plainly, the cloud is an online hub that can be used for a variety of purposes such as data storage or interdepartmental communication. Cloud computing can also be used for customer relationship management, big data analytics, disaster recovery, and storage resources for structured and/or unstructured data.
Keep in mind that while the cloud is a platform as a service it isn’t a singular entity. Different companies offer different clouds with different services. For example, our Cloud Kennect onboarding platform helps you to make the most of our Kennected lead generation software. This allows you to access everything you need to generate lucrative leads on LinkedIn all in one location. We even provide 1-on-1 coaching. In this way, our cloud can best be described as software as a service, or SaaS.
So, cloud computing is a pretty amazing business tool, but why do business professionals use it? This depends largely on the goals of the individual or company that’s using the cloud and the nature of the cloud itself, but in most cases, the cloud is used for three distinct reasons. Let’s take a look at these reasons so that you can become more familiar with the cloud and see how useful it could be to you in your business dealings.
One of the main reasons that a person or business uses cloud computing is because of the high level of security that it provides. Since the cloud itself is hosted off-site, it can’t be broken into easily. Think of it like this, instead of keeping a huge number of filing cabinets or computer hard drives at your business itself, you keep all of your sensitive data on the cloud. Since the cloud’s virtual servers are located at a remote location that could be literally anywhere, this makes it difficult for would be thieves to even know where to look if they wanted to physically break into your data.
Now, you might be thinking that employees that have access to the cloud could use their position to get ahold of sensitive data and information. However, cloud security is top-notch. In most cases, employees are only allowed to access the information they need and are restricted from other data Who can access what is usually determined by the system administrator ensuring that restricted data is always off-limits.
Preventing Identity Theft
While disgruntled employees getting into sensitive information is one problem that cloud computing solves, it also works to protect employees as well. Since an employer typically has sensitive info on each of their employees such as date-of-birth, social security number, and tax information, businesses can become prime locations for identity theives. The good news is that when all of this information is protected via cloud computing, identity thieves usually find it impossible to get access to the information they want.
Since employers can be sued should their employees’ identities be stone thanks to negligent treatment of their information, using cloud infrastructure to protect this information is a good way to keep that sort of thing from happening in the first place. This also applies to protecting customer information as well. As we’ve seen in the past, big companies have been targeted with class-action lawsuits after data branches have leaked sensitive information concerning their customers.
Data Backup and Cloud Storage
A hard drive can only hold so much information, and in many cases, a company needs much more storage room than can be afforded by such simple methods. This is where cloud storage comes in. Thanks to the nature of cloud services, massive amounts of data can be stored remotely. This alone is enough of a reason for many businesses to invest in cloud computing and cloud solutions.
Another thing to consider is disaster recovery. Several issues could cause data to be lost when stored on traditional hard drives such as the failure of the drive itself, human error, or an actual natural disaster The malicious actions of a disgruntled employee could also be a cause.
In any case, having a cloud-based backup for your information protects it against loss and makes disaster recovery easy if something goes wrong. The reason this works is that the cloud will typically have redundant systems and storage. This way if one server fails, a backup server will readily be available containing all of your data.
Speaking of redundant systems, cloud computing services also tend to have backup power systems. This means that if the power goes out at the main facility, it will either switch to a backup generator or switch to another power grid entirely. This virtually ensures 100% uptime as long as your internet connection itself isn’t having issues.
File Sharing and Communication
As previously mentioned, the cloud is infrastructure as a service that acts as a hub for various systems, programs, and data storage. This makes things such as file sharing and communication between departments and/or with management much more efficient.
For example, let’s say a department manager would like to share a memo with everyone in that particular department. Thanks to cloud services, the manager can post the memo on the cloud allowing everyone in their department to access it while restricting access from other departments if necessary. This makes it easy to share information with those who need it while making sure that it isn’t shared with those who shouldn’t have access to it.
As you can imagine, this method is much faster and easier than sending out a bunch of emails or physical copies. On top of this, the read/write permissions of the files can typically be edited as well. This gives managers and executives greater control over the files they’re sharing so that employees don’t make their own alterations.
Combining the Cloud with Existing SoftwareDepending on the operating system software, cloud services can be combined with existing infrastructure to help facilitate better communication between a company and its customers. This includes giving easy yet appropriate access to customer data to customer service/success representatives and the sales team when necessary. Being able to get instant access to customer information via cloud computing will help these departments to increase both customer satisfaction and conversions.
Other Cloud Computing Benefits
In addition to disaster recovery, security, and storage, there are other benefits to using cloud computing. Let’s take a quick look at these benefits, and how they can help transform your business.
Less Complicated and More Secure Than a LAN
If a business isn’t using cloud computing, then they’re probably using a LAN (local area network) which can be complicated to set up and use. LANs are also vulnerable to security threats and may suffer connectivity issues. Using the cloud is simpler, easier, and more secure.
Speed and Convenience
Thanks to the simplified architecture of cloud computing, using the cloud is usually faster and more convenient than traditional inter-office connections. For example, the cloud will usually have one system of storage as opposed to each computer at a company having its own storage structure. This will prevent employees from having to waste time digging through a maze of folders to find what they need.
Unified Software Updates
When the cloud updates it does so all at once. Compare this to each computer at a company having to undergo software updates at random times. With updates being centralized there won’t be any delays because a single employee’s computer has to take time to update its business software unexpectedly.
Another great reason to use cloud computing is the fact that in the end, it’s usually much cheaper than other options. This is especially true when compared to having a server onsite for your business which can come with hefty installation and maintenance costs.
Upgrading and ScalabilityUpgrading and scaling cloud computing software is also easy and convenient. If the current plan you’re on isn’t enough to meet your needs, you can always contact the cloud provider about upgrading to a new plan. Furthermore, when the cloud is upgraded by the provider you don’t have to do anything on your end to enjoy the benefits of the upgraded software.
How Kennected Uses the Cloud to Serve You
Here at Kennected, we take pride in being the #1 resource for lead generation software and tactics and use cloud computing extensively to help you achieve your business goals. Our Cloud Kennect service gives you all the tools you need to turn LinkedIn into a major source of hot leads for your business. Our onboarding process is individually customized to fit your needs and provides a variety of materials to both educate and empower your lead generation efforts.
Here is a quick recap of what Cloud Kennect offers:
Exclusive Access to Our Lead Flow Mastery Platform
Training on Building Your Brand in Lead Flow Mastery
Training on LinkedIn Automation
Over 30+ Proven Messaging Scripts
Consultation for LinkedIn Profile Optimization
You also get lifetime customer support with no annual fees. For more information on how Cloud Kennect can help you save time and simplify lead generation for your business, visit our product page today!